but in the polls that we're seeing now, you have to be a much more educated consumer. which ones hold up? i was just looking at some numbers today. a lot of this polling now is auto phone calls. well, you can't really find out what you need to know about the person that you're talking to about what motivates them. the nbc news marist poll is a good poll. it's held up over the years because it's in depth. i watched a lot of polls do 180s. howard dean was going to be the nominee of the democratic party going into the final weekend in iowa. howard dean was not heard from again. governor dean became an also ran very quickly. it seemed like he had a lot of the big mo. i remember eight years ago being with both john kerry and president bush on the final weekend. the polls indicated that kerry, the challenger, was closing fast and was in fact ahead of him. in the final weekend, osama bin laden issued a call to jihad against the united states. it flipped. people decided they want to stay with the national security team that they had in place. and john kerry lost that election.